Work, writing, and the parts of life people don’t usually talk about.

I’m Lydia Coulter. I run a strategy consultancy for founder-led brands, write queer, character-driven fiction, and share what it actually looks like to build a life that isn’t shaped around other people’s expectations. Whether you’re here for the books, the business, or the personal side of it, you’ll find it all here.

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What I Do

My content covers building multiple brands, navigating queer dating in your thirties, raising a child while keeping a sense of self, and running a business without sanding off the real parts. It’s straightforward, unpolished, and filmed in the middle of actual life.

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Strategy & Business

Alongside my creative work, I run The New Marketer. I help founders sharpen their positioning, understand their numbers, and build strategies that make commercial sense. If you want the consultancy side of my work, this is where you’ll find it.

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